With the deepening trend of globalization and the continuous development of Internet technology, many companies seeking further development and expansion often use various publicity and marketing methods to promote their brands. At present, in the face of the rise of the live industry, more and more companies choose to hire anchors to carry out corporate branding.
Challenges of Hiring Full-Time Anchors
However, in terms of the nature of the anchor’s career, the stability is not high. Enterprises employing full-time anchors are likely to face the situation that the anchors just trained will jump ship or fly alone, which not only brings losses to the company’s initial investment, but also may put the normal operation of the enterprise at risk. In the face of this situation, more companies choose to hire some part-time anchors or cooperate with some kol for temporary branding.
The Process and Challenges of Recruiting Overseas Anchor Teams
At present, most companies are familiar with domestic live broadcast and kol publicity, but for many companies with overseas publicity and promotion needs, how to hire an overseas anchor team is relatively speaking more unfamiliar and complicated.
In practical terms, if a company wants to set up a temporary anchor team abroad, it will often involve several general processes such as hiring, training, specific work and payroll.
For most companies that don’t have a host overseas, the first step of hiring is a challenge.
Traditional hiring often involves the process of collecting resumes, screening, interviewing, and re-screening. For a company that does not have a “landing point” overseas and wants to hire a foreign anchor, it sometimes chooses to send HR to the target country to carry out this series of work, and the company needs to bear the entire process of the employee’s food, clothing, housing and transportation and a series of costs. In addition, the employee must be professionally trained, because once the employment relationship is involved, it is necessary to clearly understand the local social security benefits and other related policies. For example, in the U.S., policies and taxes vary from state to state, and non-compliant companies will face large fines; in Indonesia, all contracts must be drafted in Indonesian, and even if they can be translated, language barriers can lead to frequent friction in the employment process.
The Importance of Tax Law Compliance and Anchor Credit Investigation
Tax and legal policies vary from country to country and sometimes change very suddenly. In the face of changing taxes and regulations, companies must be informed in advance, otherwise they are likely to face large fines and even legal penalties.
In addition, there is another point that can easily be overlooked, that is, the credit investigation of the anchor.
Especially in cross-border anchor employment, the credit check of the anchor is particularly important, not only to ensure the legal compliance of their own operations, to protect the interests of the company itself, but also to maintain the stability of the anchor and the long-term smooth development of business has a positive impact.
Identity Verification in Cross-Border Employment and PayInOne’s Service Solutions
Credit checks include but are not limited to sanctioned lists, political figures, terrorist lists, criminal records and lists wanted by law enforcement agencies in various countries. This greatly avoids damage to the employer’s interests due to the lack of truthful information and reduces the possibility of fraud.
Moreover, if the identity of the anchor is not verified, the employer may not be able to pursue any illegal acts during the employment process due to the lack of knowledge of the real identity of the anchor, thus incurring additional financial, reputational and even legal damages.
Therefore, pre-employment identity verification is crucial for employers and is an essential step in the process of overseas employment.
The service provided by PayInOne, an overseas employment service provider, requires no extra effort from the company. Employees submit information on their own, and the entire investigation process is automatically completed by the system. The automated self-verification platform ensures efficiency, maximizes the avoidance of possible friction and subsequent risks during the onboarding process, provides a seamless onboarding and employment experience, and ensures that the entire employment process is conducted efficiently.
